Jordan Peel, Colorado Center for Reproductive Medicine
303.881.7958 or [email protected]
CCRM Network Names Constance DeCherney Rapson Chief Marketing Officer
DENVER – October 25, 2017 – CCRM, one of the nation’s leading fertility networks, has named Constance Rapson as the Chief Marketing Officer. She is responsible for furthering the brand positioning, as well as advertising and marketing strategy for patients and CCRM network physicians. She will oversee the network’s marketing and media strategy, including advertising, creative, patient satisfaction and loyalty, consumer research, and corporate communications.
Rapson is an accomplished marketing and advertising executive bringing extensive experience in driving national brand strategy, integrated advertising, campaign development, consumer insights and consumer experience. She possesses a strong creative vision to lead the CCRM network in achieving its strategic marketing goals.
Rapson was previously the head of strategy at TDA_Boulder, an award-winning advertising agency in Colorado focused on brands in high-growth life stages. She was responsible for strategic brand planning, consumer research and marketing across the entire agency portfolio.
Prior to joining TDA_Boulder, Rapson was vice president of strategy and partnerships for iCrossing, a Hearst company in New York. A global digital agency, Constance led digital strategy for DIRECTV, Starwood Hotels & Resorts, and Ally Bank. She also worked for Planned Parenthood Federation of America in New York during the campaign to pass healthcare reform.
“We are delighted to welcome Constance’s inspiration and energy to CCRM,” said CCRM CEO Jon Pardew. “She has extensive leadership and marketing expertise, which will allow her to make an immediate contribution to help shape the direction of our network and position CCRM for continued growth while maintaining world-class service for our patients.”